Major League Baseball Fans are everywhere.  15% of Americans attended a Major League Baseball game last year; compare this to the the NFL’s 6% and the NBA’s 4.5% and it’s easy to see how.  Go outside and look around.  You’ll probably see a baseball cap, but what’s the guy like who’s wearing it?  How about the guy wearing the baseball cuff links?  Why should you be interested in reaching the women with the Yankee’s gym bag on her way to workout?

These and other Americans that attended MLB games last year are more educated and successful than any other type of major sports fan as over 65% of these individuals attended college and they are almost twice as likely as the average American to make $150,000 or more per year*.

Does wealth and education always equal successful ad campaigns?  Probably not, but MLB fans prove themselves as the marketer’s go-to consumer for so many reasons.  For example, people that attended at least one MLB game last year are 33% more likely than the average American to buy a new vehicle next year and over 80% more likely to lease one*.  They are 26% more likely to eat organic and 43% more likely to drink beer*.  These same Americans are 78% more likely to have stayed in an upscale hotel last year and are 51% more likely to belong to a health or exercise club.

In short, MLB fans are the ideal consumer, but what is the ideal way to reach them?  Other forms of advertising are becoming spotty as technology like digital video recorders, satellite radio, and online sources of news and information are becoming more and more widespread.  Increasing popularity of commercial-free premium TV channels, the ability to download shows and movies, and mp3 ready cars, homes, and offices are eliminating traditional TV and radio from people’s lives entirely.

However, one form of media exposure is actually growing in these people’s lives.  Turn on the TV, fast forward through the commercials, and you are likely to see something about the growing need for interstate and road repair, the widening of lanes, or new transit systems.  Cities have sprawled and traffic is getting worse all over America, but with Lamar Advertising’s street, highway, and transit coverage you can be assured that more MLB fans than ever will spend hours of their days with nothing to look at but your ads.