Inventory available: Static Boards and Digital Displays

The entrance to Comerica Park, the home of the Tigers, is located downtown and across from the Fox Theatre.  The ballpark seats 41,782 and its total attendance last season was 2,567,185.

Commute Times:
Tigers tickets aren’t free and to pay for them, loyal fans work hard and drive hard.  50% of Detroit DMA residents that attended a MLB game last year and have a full or part-time job spend 40 minutes or more simply driving to and from work*.  Combine this with trips to pick up the kids, go to the gym, run errands, and go out for a night in the city and it is easy to see how MLB fans in Detroit are the perfect group to reach with outdoor advertising.

Media Exposure:
Detroit DMA residents that attended at least one MLB game last year are becoming less exposed to other media types every day.  They are more likely to own satellite radio, many own a DVR, and the majority use the internet for information traditionally found in the newspaper.

Local Contact Information:
Lamar of Detroit
6405 North Hix Road
Westland, MI 48185
Ph: 734.729.6430
F: 734.729.6413